Работа в Турции: eCommerce Paid Media Specialist

We are currently looking for a Paid Media Specialist to join our Nespresso team.

Location: İstanbul
Type of contract: Permanent

As a Paid Media Specialist, you will have the following responsibilities:
• You will be responsible assist to develop, implement and monitor online performance marketing channels' acquisition activities to drive audience (visits and visitors) to [TR] Nespresso digital touch points and generate & increase online sales;
• You will responsible in order to ensure the coherency of consumer communication throughout all funnel layer, the strategy will be aligned with the Marketing Team as the full funnel communication responsibility and marketing budget owner;
• You will responsible to assist in developing digital acquisition plan to increase traffic and audience on Nespresso [TR] digital touch points to support sales objectives;
• You will responsible to define performance based plan taking into account global campaigns plan, local needs, competitive environment and budget;
• You will responsible to analyze the remarketing strategies to maximize all digital media investment towards conversion bridging Search, Display, Social, Affiliation, emailing... according to B2C - eBusiness guidelines;
• Digital Acquisition Plan must be part of Market Media Plan strategy and He/She will be aligned with [TR] Marketing Team;
• Monitor day-to-day online acquisition tactics according to plan (SEM, SEO, online advertising, affiliation / distribution, emailing, push notification, retargeting, social media, display);
• Execute the implementation of Global campaigns on-time according to Nespresso HQ guidelines;
• You will responsible to manage agencies to insure proper delivery of qualitative online material (banners, videos, ad copy), cost-effective media buy and efficient tracking.


Which profile are we looking for?
• 4+ years’ experience at agency level or on the brand side 1-2 years’ experience in digital acquisition activities driving audience on websites and application (SEM, Performance Media, Affiliate, Programmatic, Retargeting, Custom Audiences..);
• DTC business and performance media management in DTC Business is a must;
• Experience in 360 degree digital consumer journey
Good technical knowledge in DMP, DSP, DoubleClick, Search and Product Feed Management, Pixels, Tags
• Monitoring, controlling, and optimization of campaigns and ongoing activities in real-time;
• Fluency in English language;
• Have strong planning and follow up ability;
• Excellent analytical skills;
• Detailed focused and critical minded to be able to catch the area which brings growth and optimization;
• Quick learner, good interpersonal & communication skills.

What are our employee community values?
• Safety, quality, compliance and respect are pillars for our community existence;
• Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around;
• We work in a supportive, caring, elevating environment; • It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?
• Flexible work schedule;
• Hybrid working;
• Multinational experience at one of the world’s leading food and beverage company;
• International and domestic career opportunities;
• Development opportunities and trainings;
• Exclusive employee discounts;
• Employee Assistance Program, 24/7 expert support;
• Sport benefit program (benefit from more than 350 sport centers);
• A paid birthday leave;
• 4 weeks paternity leave.

Get to know us better at www.nestle.com

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