Senior Manager, Marketing – FLM, Bengal NER Jharkhand

Senior Manager, Marketing – FLM, Bengal NER Jharkhand

Location: Kolkata, India

Job ID: R-124426
% of Travel: 51% – 75%
Job Type: Full time
Relocation: Yes
Post Date: June 13, 2025

Senior Manager, Marketing – FLM, Bengal NER JHK

Location – Kolkata

Region Front-Line Marketing Lead will:

Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
Provide leadership in the execution of region-specific activations, with an emphasis on driving end-to-end closures, whilst leveraging the network.
Actively participate and provide a regional perspective when developing integrated execution strategies for both the long and short term.
Provide input on OU- and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
Oversee localisation and real-time amplification of IMX campaigns within the region, providing input to OU IMX team
Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
Support the System in customer and shopper marketing agendas, maintaining strong relationships with key customers.
Support Franchise and local bottling teams with regular cascades on Volume and Share performance deep dives specific to the region, along with recommendations on driving integrated action plans.
Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.
Scope: 3 bottling partners

KEY SUCCESS PARAMETERS

Experience

Significant market and leadership experience (8-11 years work ex)
Direct experience with marketing activation
Business and commercial acumen, including financial expertise
Experience working with TCCC external partners (bottlers and customers)
Experience working in cross-functional and cross-geographical teams is preferred
Work Focus

Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Ability to identify needs for campaign localization or customization as necessary
Ability to guide media buying (in partnership with Mkt procurement), as necessary
Communication Focus

Role will require frequent communication with OU Frontline Marketing Leadership team, OU Category teams, OU IMX team, and OU C&CL team, OU Franchise leadership teams
Role will also interact frequently with Bottlers and external parties (activation agencies, media)

Skills:

Business Development; E2E Connection Planning; Creative Strategies; Team Management; Communication; Business; Business Partnerships; Marketing


Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.


Apply Now
https://careers.coca-colacompany.com/job/22075689/senior-manager-marketing-flm-bengal-ner-jharkhand-kolkata-in/