Director of Marketing & Communication, Cape Town, South Africa

Full-Time
Permanent
Sales & Marketing
ACCOR
Cape Town, South Africa

REF4562Q

Director of Marketing & Communication
MEA SPAC


Company Description

Mantis is a leading, conservation-focused hotel group with eco-lodges, waterways and eco-escapes located all over the world. Sustainable travellers have been enjoying eco-tourism, safaris and adventure travel with Mantis since 2000. Rooted in conservation, Mantis pursues sustainable business practices and develops tourism products that are respectful of the environment and communities in which they operate.

Whether small and intimate or vast and complex, on a sweeping African plain, beach-side escape or bustling city, each is an exceptional place for guests to find themselves. While uniquely different in the experiences they offer, all are linked through a collective obsession to be extraordinary, to be rare in a world that mass-produces sameness.


Job Description

The Director of Marketing & Communication for Mantis Collection leads the development and execution of the brand’s global marketing and communications strategy, with a core focus on strengthening brand equity and visibility. This strategic role ensures a consistent, compelling, and innovative brand presence across all platforms—driving awareness, guest engagement, and market positioning in line with Mantis’ unique vision of conservation-led, luxury hospitality.

Strategy & Brand Development

Develop and implement integrated marketing communications strategies that align with short- and long-term business goals, drive brand awareness, lead generation, and customer retention.
Define and uphold Mantis’ brand positioning, voice, and storytelling framework, ensuring consistency across all platforms while supporting innovation that reflects the core pillars of sustainability, conservation, and luxury hospitality.
Set clear and time-bound brand, digital and marketing objectives, reporting progress monthly and aligning efforts across hotel-level marketing teams to broaden impact.
Digital Marketing & Web Management

Lead the execution of digital campaigns across SEO, SEM, email marketing, display advertising, and social media, optimizing performance through data insights and testing.
Manage and maintain the Mantis website (WordPress), ensuring content is current, technically sound, and aligned with strategic messaging.
Elevate web presence by ensuring an innovative and user-focused digital experience, supported by ongoing performance tracking, content refreshes, and issue resolution in partnership with developers
Content Creation, Social Media & Engagement

Create and oversee engaging content for digital and print platforms including websites, blogs, social media, and newsletters that communicate Mantis’ values and experiences.
Manage the content calendar and maintain messaging consistency across channels.
Grow and engage Mantis’ community across key social platforms (LinkedIn, Instagram, Facebook, X, YouTube), fostering interaction and driving brand loyalty.
Brand Management & Creative Oversight

Serve as brand custodian, ensuring adherence to the Corporate Identity (CI) and maintaining consistency across all marketing materials and touchpoints.
Oversee the development of brand collaterals and toolkits for corporate and hotel use.
Direct external creative resources, including agencies, photographers, and designers, and maintain a vetted supplier list to ensure alignment with brand standards and quality expectations.
Public Relations, Communications & Media Relations

Develop engaging press materials, media kits, and thought leadership content to position Mantis as a leader in conservation and experiential luxury travel.
Manage internal and external communications, including newsletters, blogs, and brand messaging.
Build and maintain strong relationships with global media, influencers, and travel journalists to drive strategic brand exposure.
Represent Mantis at key industry events, media opportunities, and roundtables.
Oversee crisis communications to protect brand integrity and ensure resilience in sensitive situations.
Monitor and report on PR and branding performance to measure impact and guide future strategy.
Campaigns, Partnerships & Event Marketing

Plan and manage virtual and in-person marketing events, including trade shows, webinars, and hospitality conferences.
Support brand-aligned campaigns such as Mantis Impact, Mantis Travel Desk, and Accor Loyalty initiatives with tailored marketing support.
Collaborate with Accor, regional commercial teams, and hotel-level operations to ensure cohesive and aligned marketing campaigns that enhance visibility and drive performance.
Identify opportunities to amplify brand reach through partnerships with luxury travel influencers, ambassadors, and media professionals.
Budget Management & Operational Support

Develop and manage the marketing budget, ensuring efficient allocation of resources in line with strategic priorities.
Support brand operations teams with the creation and implementation of the annual hotel marketing budget guidelines.
Work closely with operations to uphold brand strategies and standards at the hotel level, overseeing brand audits and ensuring all brand touchpoints reflect Mantis’ values.
Reporting, Analytics & Continuous Improvement

Track, report, and analyze campaign performance, engagement metrics, and brand sentiment to inform future strategy and demonstrate ROI.
Use insights from performance data to refine strategies, improve execution, and ensure continuous enhancement of brand presence and marketing effectiveness.

Qualifications

Bachelor’s Degree in relevant field
+10 Years of Digital- /Marketing/ Communications/ Public Relation experience
Passionate about creating a positive impact in the communities that support and surround our hotels, while championing the core pillars of the brand’s DNA: sustainability, conservation, and local engagement.
Exceptional management and interpersonal skills
Proven record in marketing with strong analytical skills for reporting

Additional Information

Our commitment to Diversity & Inclusion: We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.

Why work for Mantis/Accor? We are far more than a worldwide leader. We welcome you as you are, and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Apply
https://careers.accor.com/global/en/job/director-of-marketing-and-communication-in-cape-town-south-africa-jid-54914