Manager Media Deployment & Ops LA&C

Manager Media Deployment & Ops LA&C
Category Smoke-Free Products
Standard
Location Mexico City, Mexico
Job Id 10168
Job Type Full Time
Posted Date 05/02/2025


Be a part of a revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to build a smoke-free future.

With huge change, comes great opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.


The SFP Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.


Here, you can make a difference. You can shape the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place.

We are currently looking for a Manager Media Deployment & Ops LA&C in Mexico.

In close collaboration with Regional HUB Lead and markets’ digital teams, you will oversee the planning, implementation, and optimization of our paid & social marketing campaigns within the LA&C Region; Support local markets by coordinating global teams (Media, Social, Audience, Brand Content, Analytics) to maximize/improve the local paid & social strategies deployment; Oversee markets performance, and collaborate with Regional stakeholders to report key market's initiatives/KPIs achievement.

Your responsibilities:

Work with local markets & local media agencies of record to define local digital paid media & social strategies that deliver against overall business strategy and objectives.
Coordinate optimal digital channel mix and budget split with the paid media agency.
In collaboration with media agency and local affiliates, evaluate and sign-off the paid media plans & social content calendars, ensure consistency of the global/local measurement framework, and closely supervise campaign execution/optimization.
Ensure compliant execution of campaigns through adherence to approved processes, Brand Safety Guidelines, tools, AdTech as well as Market's legal framework
Oversee regular campaign reporting & Insights in order to allow always-on optimization, and Implement a performance process allowing to monitor/assess paid & social campaigns performance against targets achievement, and deliver monthly performance reporting to the Hub/Region.
Bridge Global Teams (Media, Audience, Brand Content) and cascade global guidelines/partnership catalogue/toolboxes to local market teams to enable them to define & tailor the right deployment/partner activation/content & messaging to relevant audiences.
Act like an Ambassador of the Global Brand Strategy to support building a Global Iconic Brand and drive consumers to our omni-channel experiential touchpoints.


We’re looking for someone with:

University degree in (Digital) Marketing, Communications or related field
Previous experience in working in or with a media agency
Proven experience in running paid media campaigns: paid search, display, programmatic media buying, native, social media across platforms
Strong knowledge of media strategy and planning and acumen of digital media landscape in US, Canada and Latin America
Well versed in digital advertising technologies and paid media landscape (DMP, DSP etc.)
Proven ability to run globally led and local campaigns
Good analytical skills, data-driven and critical thinking and ability to challenge with facts to support your opinion
Strong communications skills – concise and to the point – and ability to work in diverse teams
Experience with attribution, econometric and media mix modelling a plus
Experience with advertising and reporting tools
Experience in Digital Marketing, w/ a digital media agency or blue-chip corporate (D2C focus)
Proficiency in English and Spanish


What we offer:

Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress!

PMI is an Equal Opportunity Employer

https://join.pmicareers.com/gb/en/job/10168/Manager-Media-Deployment-Ops-LA-C