Consumer Journey Senior Specialist
Published date: 2025/03/12
Modified date: 2025/05/04
- Location: Stockholm, Stockholm County, Sweden
Consumer Journey Senior Specialist
Category Smoke-Free Products
Standard
Location Stockholm, Sweden
Job Id 8845
Job Type Full Time
Posted Date 03/11/2025
Join us to deliver a smoke- free future as Consumer Journey Senior Specialist!
We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years.
In the Nordic region, we are 1,600 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics.
Role Summary:
In this role you will be the custodian of the multi-category consumer journey in our Nordic markets, designing and continuously improving the consumer journeys for the entire Consumer lifecycle. You will, together with key internal counterparts, develop an omni-channel consumer experience and design on- and offline customer interactions.
Your Day-to-Day:
Generate powerful consumer insights by aggregating consumer data for the Markets from multiple sources and, which enables the design and deployment of the target consumer experience.
Identify and prioritize consumer pain points, gaps and opportunities across the entire consumer journey.
Optimize the local consumer segmentation, based on the global segmentation for IQOS, Snus and Nicotine Pouches (NP’s) (and future platforms), and define meaningful local consumer propositions.
Define briefs for projects to improve relevant parts of the Consumer journey across channels, as well as overall Net Promoter Scores (NPS).
Define guidelines and monitor consistency of omni-channel consumer experience across all our channels
Provide clear input on content development to the market Marketing & Digital team, to ensure customer appreciation across the entire customer lifecycle
Who We Are Looking For:
University degree or equivalent in Business Management / Marketing, Engineering / Tech or Finance
5+ years Experience in Market research, Marketing or Consumer experience (preferably in FMCG or other Consumer goods company) with focus on quantitative data
Strong analytical thinking and Passionate for consumer-centricity, design thinking and agile ways of working;
Great communicator and storyteller;
Strong understanding of online and offline channels;
Able to deal with ambiguity, complexity and diverse stakeholders;
Proficiency in English is required, knowledge of a Scandinavian language would be an advantage
Experience with SPSS/R, Big Data, Data Science and data visualization (e.g. Power BI, Stratifyd, Tableau) would be an advantage
What We Offer:
Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join Swedish Match and you too can:
Seize the freedom to shape your future and ours. We’ll empower you to take risks, experiment, and explore.
Be part of a team of professionals from around the world, with inclusive and diverse culture
Enjoy the flexibility of hybrid working - split your time between our office and the comfort of your home, in line with business needs.
Pursue your ambitions and develop your skills with a global business – our size and scale provide endless opportunities to progress.
Take pride in delivering our promise to society: a smoke-free future.
#SWMA
https://join.pmicareers.com/gb/en/job/8845/Consumer-Journey-Senior-Specialist
Category Smoke-Free Products
Standard
Location Stockholm, Sweden
Job Id 8845
Job Type Full Time
Posted Date 03/11/2025
Join us to deliver a smoke- free future as Consumer Journey Senior Specialist!
We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years.
In the Nordic region, we are 1,600 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics.
Role Summary:
In this role you will be the custodian of the multi-category consumer journey in our Nordic markets, designing and continuously improving the consumer journeys for the entire Consumer lifecycle. You will, together with key internal counterparts, develop an omni-channel consumer experience and design on- and offline customer interactions.
Your Day-to-Day:
Generate powerful consumer insights by aggregating consumer data for the Markets from multiple sources and, which enables the design and deployment of the target consumer experience.
Identify and prioritize consumer pain points, gaps and opportunities across the entire consumer journey.
Optimize the local consumer segmentation, based on the global segmentation for IQOS, Snus and Nicotine Pouches (NP’s) (and future platforms), and define meaningful local consumer propositions.
Define briefs for projects to improve relevant parts of the Consumer journey across channels, as well as overall Net Promoter Scores (NPS).
Define guidelines and monitor consistency of omni-channel consumer experience across all our channels
Provide clear input on content development to the market Marketing & Digital team, to ensure customer appreciation across the entire customer lifecycle
Who We Are Looking For:
University degree or equivalent in Business Management / Marketing, Engineering / Tech or Finance
5+ years Experience in Market research, Marketing or Consumer experience (preferably in FMCG or other Consumer goods company) with focus on quantitative data
Strong analytical thinking and Passionate for consumer-centricity, design thinking and agile ways of working;
Great communicator and storyteller;
Strong understanding of online and offline channels;
Able to deal with ambiguity, complexity and diverse stakeholders;
Proficiency in English is required, knowledge of a Scandinavian language would be an advantage
Experience with SPSS/R, Big Data, Data Science and data visualization (e.g. Power BI, Stratifyd, Tableau) would be an advantage
What We Offer:
Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join Swedish Match and you too can:
Seize the freedom to shape your future and ours. We’ll empower you to take risks, experiment, and explore.
Be part of a team of professionals from around the world, with inclusive and diverse culture
Enjoy the flexibility of hybrid working - split your time between our office and the comfort of your home, in line with business needs.
Pursue your ambitions and develop your skills with a global business – our size and scale provide endless opportunities to progress.
Take pride in delivering our promise to society: a smoke-free future.
#SWMA
https://join.pmicareers.com/gb/en/job/8845/Consumer-Journey-Senior-Specialist
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