Integrated Media Manager

Integrated Media Manager
Full time On-site
Marketing

POSITION SNAPSHOT
• Location: Head Office, Ho Chi Minh City
• Company: Nestlé Viet Nam


POSITION SUMMARY
As an Integrated Media Manager, you will be responsible for developing and executing a robust integrated media strategy to accelerate brand growth and drive customer acquisition across Nestlé’s iconic brand portfolio. This role requires a strategic thinker with deep expertise in media planning, campaign execution, data-driven decision-making, and cross-functional collaboration to optimize campaign performance and maximize impact.


A DAY IN THE LIFE…

1. Integrated Media Strategy & Campaign Leadership

Develop and execute comprehensive, multi-channel integrated media strategies at annual, quarterly, and campaign levels, aligning with brand and business objectives
Collaborate closely with internal brand, marketing, content, data, and CRM teams, as well as external media agencies and key platform partners, to drive campaign success
Own the end-to-end media briefing process, ensuring seamless execution, ongoing optimization, and data-driven improvements
Oversee large-scale, cross-channel campaigns, ensuring alignment with KPIs, budget efficiency, and continuous performance tracking

2. Data-Driven Media Optimization

Integrate insights from internal research, consumer behavior analytics, and campaign performance metrics to inform media planning and strategy
Leverage test-and-learn methodologies to drive innovation, continuously refining targeting, messaging, and media mix for maximum impact
Spearhead Nestlé’s advancement in emerging media channels by piloting new platforms, technologies, and strategic Joint Business Plan (JBP) partnerships

3. Innovation & Emerging Technology

Explore and experiment with new media channels, platforms, and digital innovations to stay ahead of industry trends
Partner with media platforms and agencies to test and scale breakthrough media solutions that enhance brand reach and engagement


WHAT MAKE YOU SUCCESSFUL

Bachelor’s or Master’s degree
5+ years of experience in integrated media planning, digital marketing, or performance marketing within a fast-paced, consumer-centric industry (FMCG, retail, e-commerce, agency, or tech)
Strong expertise in media strategy, campaign execution, and cross-channel media planning, including digital, social, search, programmatic, and traditional media
Proven experience managing large-scale media budgets and multi-channel campaigns.
Strong analytical skills with experience leveraging data insights, audience segmentation, and performance metrics to optimize campaigns
Experience working with media agencies, ad tech platforms, and strategic media partners
Deep knowledge of media planning and buying, audience targeting, and media measurement techniques
Strong analytical and problem-solving skills with the ability to translate insights into actionable strategies
Exceptional stakeholder management and ability to collaborate across functions and teams
Strong project management skills with a keen eye for detail and execution excellence.
A passion for innovation, emerging technologies, and digital-first marketing strategies.

Ho Chi Minh, VN, 700000