Manager Trade Marketing

Manager Trade Marketing
Category Commercial
Standard
Location New Delhi, India
Job Id 1816
Job Type Full Time

Manager Trade Marketing Purpose of the job: Manage the development and implementation of strategic trade marketing plans and all tactical trade related activities aimed at aligning trade to IPM’s goals, building a sustainable competitive advantage at retail level, in all Channels. Improve IPM’s competitive position and long-term volume and sustainability. Deliver effective customer connections through the development & implementation of strategic trade programs and visibility plans. Key Responsibilities: 1. Manage the development of highest quality POS merchandising materials that generate high consumer and trade acceptance, and optimal visibility of Company brands. Provide guidance on establishing a merchandising and communication platform at retail that delivers effective consumer connections based on category management principles that enhance the image and equity of Company’s brands at the POS. 2. Develop PPOSM strategies to improve Company’s brands and multi-brand visibility at POS with attractive and impactful branding and imagery that fit the core values of the brands, also secure all technical aspects to fully satisfy customer’s needs. Develop PPOSM placement and product display guidelines to ensure proper and consistent execution at POS and high impact and visibility in cooperation with other departments where it is relevant, to ensure overall knowledge of the guidelines. 3. Develop TPOSM strategies that allow effective, efficient and impactful brand communication at POS. Entirely manage process of TPOSM within affiliate including development, pre-production, production and installation, in close cooperation with Brand Management, Sales Strategy, Procurement and third parties. 4. Strive for innovation at POS in order to build competitive advantage and differentiation. Closely watch and monitor local and global trends in new technologies, provide in-depth analyses of new trends, technologies and media, propose new solution to both Sales and Marketing. Closely collaborate with OC and other PM affiliates in order to benefit from synergies, identify and implement best practices. Use trade and consumer research at the POS to ensure that all activities are correctly focused, well designed and fully support PM, trade and adult consumer needs. 5. Ensure objective setting, planning, allocation and utilization of trade development resources in order to maximize return on investment. Ensure that POS development is in accordance with affiliate and regional budget cycles. Ensure correct attribution of commitments and provide regular updates on expenditures to ensure cost control and budget compliance, together with all TD control of purchase orders and the invoices management. 6. Work closely with sales and marketing management to define the most useful qualitative trade information fields per channel. Coordinate with field management for the efficient collection, storage, reporting and regular update of this information and provide marketing and sales with on-going insights to help achieve their objectives. 7. Lead and guide the team setting a clear vision in terms of objectives, roles and structure to ensure delivery of sales volume and market share targets. Develop team capability for future growth by adequate coaching , managing performance and ensuring the availability of training opportunities and other resources in line with the competency gaps identified. Build a competent and motivated team to meet the current and future business challenges with specific responsibility to develop and implement adequate career and succession plans. Propose organizational and people related changes as well as ensure effective implementation once approved. 8. Uphold corporate integrity and values while ensuring all activities comply with PM policies and procedures, including Sales Force Operating Policies and Procedures, local and federal/state laws, and the international marketing code. Follow strict compliance as per applicable laws and complete all relevant compliance training. Work with the supervisor to determine the potential compliance risks and seek training relevant to those areas. Ensure that the team is trained and complies with all the related policies, procedures, and processes, providing guidance as and when appropriate. Skills & Competencies-: Strong Analytical Skills (Verbal & Numeric Reasoning); Resource Management (Gap Analysis & C&B); Budgeting process - Business acumen; Project Management Influencing Effectiveness; Advance Managerial skills; Knowledge of HR tools and work process (MAP/Talent Review) Personality & Attributes Work Experience-: 6+ years of overall experience with high business acumen of FMCG sales environment, with multichannel exposure (Retail / Dealer / MT). Proven experience in managing, leading, training and motivating a sales force.