Specialist Social Media Marketing, Arlington, US

POSITION SUMMARY:

The Social Media Community Specialist is responsible for managing the organic social channels for Nestle brands across TikTok, Instagram, Facebook, Twitter (X), and more. This is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand. We’re looking for a motivated self-starter who’s passionate about connecting with consumers in relevant ways.


PRIMARY RESPONSIBILITIES:
Social Listening

Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time
Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media

Strategy

Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more.

Execution and Engagement

Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams
Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations
Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing
Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed
Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping.
Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed

Integrated Marketing and Cross Functional Collaboration

Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations
Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency
Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management
Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team

Reporting

Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations
All other duties as assigned as per brand and team needs


REQUIRED EDUCATION AND EXPERIENCE:

In-depth understanding of social media landscape
Fluent in what the modern consumer wants and needs
Completed Bachelors Degree
Minimum of 2-3 years experience in social media management representing a brand or organization Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
Exceptional communication (written and oral) skills
Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
Level of proficiency with the following tools: Canva Pro design, Instagram Reels video editing, TikTok video editing


PREFERRED EXPERIENCE:

Experience with social listening tools like Talkwalker or other relevant tools
Experience using Sprinklr social listening and publishing and other tools
Experience with CPG brands, including work with large brands and partner agencies
Content creation using Instagram Reels and/or TikTok
Adobe Photoshop and other video editing software

Arlington, VA, US, 22209

#jobs_US
#jobs_Arlington